Strategic, business and operational planning is about choices and decisions – What is it we do? What is it we don’t do, shouldn’t do? Where are we likely to be successful looking for customers? Where does it not make sense for us to look for customers? When we find them, how do we persuade them to buy from us? When they do business with us, how do we make sure what we provide meets their needs, really well?
These questions, choices and decisions are faced by all types of enterprises, from private sector businesses, to governments and other public sector agencies, to not-for profit and voluntary sector organisations. ‘Customers’ may be viewed as clients, citizens, patients, taxpayers, donors or in other non-commercial terms; but the choices and decisions related to successful and effective strategic direction and planning and meeting their needs still must be made.
And in today’s complex world, the choices and decisions to be made must take into account not just the needs of customers and shareholders, but also the needs of ‘key stakeholders’ – the wider public that may be affected by or contribute in some direct or indirect way to the organization’s success.
To develop and implement Exceptional Planning that results in Extraordinary Performance, we have learned through our business and consulting experience, as well as through our research on high-performing organizations that performance targets can only be achieved when there is significant alignment between Three Spheres of Performance©.